Ara, 16th October: – To be ready for Viksit Bharat towards 2047, we must adopt an environment-friendly focused approach inspired by Needonomics,” emphasized Prof. Madan Mohan Goel, Vice-Chancellor (thrice), known as the propounder Needonomics School of Thought and former Pro Vice-Chancellor Veer Kunwar Singh University Ara. Today, he was delivering the guest lecture at the Jinvani Management College on the topic “Relevance of Needonomics for Viksit Bharat”.
The event began with a welcome address by Mr. Aditya Bijay Jain , Director Jinvani Management College and introduced the distinguished speaker of the day Prof M.M .Goel. Dr. Aditya Bijay Jain , chairman presided the event.
Prof. Goel outlined a comprehensive roadmap rooted in Indian wisdom and economic pragmatism.
“To become a hub of needo-exports, Viksit Bharat must adopt the NAW approach – Need, Affordability, and Worth – in marketing, driven by needo-consumption,” he asserted.
Prof. Goel emphasized the triad of needo-wealth, needo-health, and needo-happiness as pillars for the vision of Viksit Bharat.
He elaborated on the importance of needo-behaviour in economic activities such as consumption, saving, production, investment, and distribution, coupled with needo-trade for glocalization – thinking globally and acting locally.
Highlighting the role of needo-altruism, Prof. Goel said, “We must internalize the spirit of Not Me but You from the NSS motto and strive to earn more than we spend, becoming instruments of empowerment for others.”
He called for behavioral transformation among all stakeholders – consumers, producers, distributors, traders, policymakers, and politicians – to overcome what he termed as “illness in economic behavior.”
Concluding his address, Prof. Goel urged everyone to become street SMART – Simple, Moral, Action-oriented, Responsive, and Transparent – and to adopt Needonomics as a common-sense approach for achieving the goals of Viksit Bharat by 2047.
